#214 A/B Testing with A/Bingo

May 17, 2010 | 11 minutes | Views, Plugins

A/B Testing (or Split Testing) is a way to experiment with variations in an application to see the most effective option.

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          bash
        
script/plugin install git://git.bingocardcreator.com/abingo.git
script/generate abingo_migration
rake db:migrate
script/generate controller abingo_dashboard
script/plugin install --force git://github.com/ryanb/abingo.git

          users_controller.rb
        
bingo! "signup_intro"
bingo! "signup_title"
# or
bingo! "signup"

          application_controller.rb
        
before_filter :set_abingo_identity

private

def set_abingo_identity
  if request.user_agent =~ /\b(Baidu|Gigabot|Googlebot|libwww-perl|lwp-trivial|msnbot|SiteUptime|Slurp|WordPress|ZIBB|ZyBorg)\b/i
    Abingo.identity = "robot"
  elsif current_user
    Abingo.identity = current_user.id
  else
    session[:abingo_identity] ||= rand(10 ** 10)
    Abingo.identity = session[:abingo_identity]
  end
end

          abingo_dashboard_controller.rb
        
class AbingoDashboardController < ApplicationController
  # TODO add some authorization
  include Abingo::Controller::Dashboard
end

          routes.rb
        
map.abingo_dashboard "/abingo/:action/:id", :controller=> :abingo_dashboard

          rhtml
        
<% ab_test("signup_title", ["Sign up", "Registration", "Free Sign up"], :conversion => "signup") do |signup_title| %>
  <% title "Free Sign up" %>
<% end %>

<% if ab_test "signup_intro", nil, :conversion => "signup" %>
  <p>...</p>
<% end %>